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winter vegetable seeds
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$20.78avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Growth
Great+68.4%90-day search growth — must beat 0% to launch
Price range
Great$3.43–$52.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,270.95avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$43K$43K/yr · 78K searches