71
wind sock
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$17.91avg listing price — sweet spot $15–$100
Growth
Great+76.2%90-day search growth — must beat 0% to launch
Review moat
Good659.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.22–$152.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$238K$238K/yr · 585K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand