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69

wildflower seeds

Launch it

A $1.8M/yr market growing +1.8% this quarter with returns at 0.3% — clears our launch bar.

Market size 92Growth 27Conversion 54Competition 79Returns 99Price range 77Avg price 83Brand share 67Review moat 31Quality gap 78

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Market size

Great$1.8M

$1.8M/yr · 2.2M searches

Avg price

Great$18.36

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$4.76–$49.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,411.43

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

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