43
wiggle wire
Skip itA small market ($77K/yr) — this niche doesn't clear our bar today.
Review moat
Great124.24avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$79.25avg listing price — sweet spot $15–$100
Price range
Okay$13.39–$190.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Market size
Bad$77K$77K/yr · 27K searches
Signals High Price