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whoville
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$26.24avg listing price — sweet spot $15–$100
Price range
Great$12.88–$57.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great235.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad6.4%return rate — above 5% kills the launch gate
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad$17K$17K/yr · 207K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale