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white creepy cloth
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Great+83.3%90-day search growth — must beat 0% to launch
Review moat
Great413.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.74avg listing price — sweet spot $15–$100
Price range
Good$8.26–$22.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad$16K$16K/yr · 20K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier