52
well water test kit
Worth a lookShows a sweet-spot price point ($23.73 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Avg price
Incredible$23.73avg listing price — sweet spot $15–$100
Price range
Great$9.71–$39.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Review moat
Good1,453.15avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$154K$154K/yr · 82K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals Out of Stock