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weber smokey mountain 22
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 203K searches
Growth
Great+65.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,618.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad$409.37avg listing price — sweet spot $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Price range
Bad$44.17–$885.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price