62
water trough
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$65.49avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Growth
Good+45.0%90-day search growth — must beat 0% to launch
Review moat
Good1,001.84avg incumbent reviews — the moat a new listing must climb
Price range
Okay$15.03–$197.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$222K$222K/yr · 566K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price