50
water test strips
Worth a lookShows low returns (1.2%), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.11avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.65–$25.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$182K$182K/yr · 108K searches
Review moat
Bad4,599.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf