65
water lily plants live
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+157.0%90-day search growth — must beat 0% to launch
Avg price
Great$19.14avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$4.97–$39.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good845.47avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 64K searches