59
water lettuce
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great412.45avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.52avg listing price — sweet spot $15–$100
Price range
Good$5.30–$38.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.1%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad$68K$68K/yr · 120K searches
Signals Quality Gap