72
wasp trap
Launch itA $5.7M/yr market growing +38.5% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$5.7M$5.7M/yr · 2.2M searches
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$26.09avg listing price — sweet spot $15–$100
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Price range
Great$10.23–$54.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+38.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,059.71avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand