41
vote yard sign
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible15.56avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Price range
Good$9.93–$25.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 7K searches