53
vertical garden
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Review moat
Great492.9avg incumbent reviews — the moat a new listing must climb
Avg price
Good$122.60avg listing price — sweet spot $15–$100
Market size
Okay$110K$110K/yr · 194K searches
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Price range
Bad$12.60–$736.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale