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university of washington flag
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Great+98.0%90-day search growth — must beat 0% to launch
Avg price
Great$20.82avg listing price — sweet spot $15–$100
Review moat
Great303.54avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$12.11–$27.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$6K$6K/yr · 6K searches
Brand share
Bad100%top-5 brand share — brand-locked demand