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Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Price range
Good$5.91–$32.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good995.23avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Market size
Bad$100K$100K/yr · 107K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality