41
turkey rack
Skip itSoft demand (-33.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.52avg listing price — sweet spot $15–$100
Price range
Great$9.99–$67.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good837.38avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad$41K$41K/yr · 93K searches
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
Signals High Returns