57
turf nails
Worth a lookShows a sweet-spot price point ($21.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.14avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Price range
Great$6.70–$57.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+58.9%90-day search growth — must beat 0% to launch
Review moat
Good1,360.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay$252K$252K/yr · 123K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality