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tulip table
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Review moat
Good611.18avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$116.14avg listing price — sweet spot $15–$100
Growth
Good+45.7%90-day search growth — must beat 0% to launch
Market size
Okay$274K$274K/yr · 374K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$19.65–$665.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale