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Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Review moat
Great133.63avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+32.4%90-day search growth — must beat 0% to launch
Avg price
Good$12.87avg listing price — sweet spot $15–$100
Price range
Good$6.95–$23.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 17K searches