61
trimming scissors
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Price range
Good$4.50–$26.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Avg price
Good$12.01avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$178K$178K/yr · 185K searches
Review moat
Bad7,797avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand