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tree ties
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+130.4%90-day search growth — must beat 0% to launch
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Great$5.55–$45.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.81avg listing price — sweet spot $15–$100
Review moat
Okay2,959.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 64K searches