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tree tape
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Good+56.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,809.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.03–$18.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.78avg listing price — sweet spot $15–$100
Market size
Bad$31K$31K/yr · 24K searches