47
tree stump end table
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Review moat
Great311.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great$83.32avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Price range
Good$18.88–$155.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Market size
Bad$57K$57K/yr · 97K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale