56
tree hook
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Growth
Great+80.7%90-day search growth — must beat 0% to launch
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.76–$43.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.98avg listing price — sweet spot $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,124.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$19K$19K/yr · 36K searches