65
trash pump
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great254.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Good$784K$784K/yr · 325K searches
Growth
Good+51.6%90-day search growth — must beat 0% to launch
Avg price
Good$177.66avg listing price — sweet spot $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$43.81–$653.71cheapest to priciest tracked listing — scored on the share inside $15–$100