72
traeger grease bucket
Launch itA $1.4M/yr market growing +48.2% this quarter with returns at 1.1% — clears our launch bar.
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.90avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$9.62–$57.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 336K searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good734.16avg incumbent reviews — the moat a new listing must climb
Growth
Good+48.2%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand