56
tow behind spreader
Launch itA $945K/yr market growing +11.1% this quarter with returns at 2.2% — clears our launch bar.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Market size
Great$945K$945K/yr · 237K searches
Review moat
Good514.17avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$200.05avg listing price — sweet spot $15–$100
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$61.49–$492.67cheapest to priciest tracked listing — scored on the share inside $15–$100