59
tow behind lawn rake
Worth a lookShows a thin review moat (28 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible28.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Growth
Good+22.7%90-day search growth — must beat 0% to launch
Avg price
Okay$240.96avg listing price — sweet spot $15–$100
Market size
Okay$102K$102K/yr · 98K searches
Price range
Bad$42.07–$509.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale