58
tow behind aerator
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great357.64avg incumbent reviews — the moat a new listing must climb
Growth
Good+59.0%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good$177.59avg listing price — sweet spot $15–$100
Market size
Okay$263K$263K/yr · 228K searches
Price range
Bad$65.42–$388.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale