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tiny terracotta pots
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Review moat
Great445.48avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.82avg listing price — sweet spot $15–$100
Price range
Great$6.74–$42.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Bad$53K$53K/yr · 57K searches