57
thumb knife
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great382.04avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Growth
Good+53.5%90-day search growth — must beat 0% to launch
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$8.90avg listing price — sweet spot $15–$100
Market size
Bad$14K$14K/yr · 23K searches
Price range
Bad$5.06–$15.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand