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thuja green giant
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great189.38avg incumbent reviews — the moat a new listing must climb
Avg price
Great$87.19avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+21.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$18.97–$206.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$129K$129K/yr · 44K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Price