62
thin red line flag
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$16.57avg listing price — sweet spot $15–$100
Growth
Great+63.0%90-day search growth — must beat 0% to launch
Price range
Good$6.12–$40.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,267.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 66K searches