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thermometer indoor outdoor
Skip itSoft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.56avg listing price — sweet spot $15–$100
Price range
Great$9.45–$41.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$105K$105K/yr · 75K searches
Review moat
Bad14,471.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-35.9%90-day search growth — must beat 0% to launch