56
thatch
Worth a lookShows a sweet-spot price point ($72.36 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$72.36avg listing price — sweet spot $15–$100
Growth
Great+77.1%90-day search growth — must beat 0% to launch
Review moat
Great352.68avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay$155K$155K/yr · 123K searches
Price range
Okay$9.00–$276.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Signals High Price