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59

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Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 60Conversion 90Competition 23Returns 96Price range 75Avg price 87Brand share 50Review moat 49Quality gap 27

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.83

avg listing price — sweet spot $15–$100

Price range

Great$6.40–$41.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$567K

$567K/yr · 263K searches

Growth

Good+35.8%

90-day search growth — must beat 0% to launch

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,625.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Reviews