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termites treatment do it yourself
Launch itA $1.8M/yr market growing +47.1% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$33.10avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 626K searches
Price range
Great$9.19–$87.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Growth
Good+47.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,364.14avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand