63
termite fogger
Launch itA $2.3M/yr market growing +99.7% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.6M searches
Growth
Great+99.7%90-day search growth — must beat 0% to launch
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.33avg listing price — sweet spot $15–$100
Price range
Good$8.41–$23.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad17,416.14avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand