47
tailgate flag pole
Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Growth
Great+98.8%90-day search growth — must beat 0% to launch
Avg price
Great$77.89avg listing price — sweet spot $15–$100
Price range
Great$32.48–$111.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good540.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$93K$93K/yr · 50K searches
Competition
Bad75%top-5 click share — a locked-up shelf