67
t post driver
Launch itA $2.5M/yr market growing +46.2% this quarter with returns at 2.6% — clears our launch bar.
Market size
Incredible$2.5M$2.5M/yr · 474K searches
Review moat
Great363.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$123.52avg listing price — sweet spot $15–$100
Growth
Good+46.2%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$26.41–$799.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price