63
swing frame
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good510.43avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good$111.84avg listing price — sweet spot $15–$100
Growth
Good+45.5%90-day search growth — must beat 0% to launch
Market size
Okay$268K$268K/yr · 303K searches
Price range
Bad$52.62–$295.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price