64
swing chain
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.53avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Review moat
Great380.82avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.83–$58.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+61.8%90-day search growth — must beat 0% to launch
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$62K$62K/yr · 59K searches
Signals No Dominant Brand