57
sweet 16 yard sign
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$15.93avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good571.84avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.18–$36.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.2%90-day search growth — must beat 0% to launch
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Bad6.4%return rate — above 5% kills the launch gate
Market size
Bad$37K$37K/yr · 57K searches