49
swag hook
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Price range
Great$4.18–$48.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good576.47avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.49avg listing price — sweet spot $15–$100
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 96K searches