60
succulent pots
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Great$19.94avg listing price — sweet spot $15–$100
Price range
Great$4.65–$67.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,961.01avg incumbent reviews — the moat a new listing must climb
Market size
Okay$174K$174K/yr · 592K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand