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31

styrofoam tombstones

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A small market ($11K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 53Conversion 6Competition 12Returns 27Price range 25Avg price 69Brand share 32Review moat 77Quality gap 57

Review moat

Great455.6

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$118.19

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+24.8%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Price range

Okay$17.23–$343.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad86%

top-5 click share — a locked-up shelf

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$11K

$11K/yr · 19K searches

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