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52

sterifab

Worth a look

Shows searches that convert (14.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 60Growth 47Conversion 97Competition 6Returns 96Price range 48Avg price 91Brand share 0Review moat 58Quality gap 60

Conversion

Incredible14.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$57.18

avg listing price — sweet spot $15–$100

Market size

Good$506K

$506K/yr · 60K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,182.75

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$20.56–$187.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+17.4%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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