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squirrel trap
Launch itA $1.7M/yr market growing +42.9% this quarter with returns at 3.7% — clears our launch bar.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$44.19avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 704K searches
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Growth
Good+42.9%90-day search growth — must beat 0% to launch
Price range
Good$17.88–$146.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,561.2avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate